Chocolate Packaging and Branding – A Case Study :
Printed on recycled papers, using soy ink and having a compostable inner foil made from tree sap. Color, pattern, shape, flavor color wheel, and typography all serve to distinguish the visual brand. The logotype is derived from an iconic French style letterform from the victorian time but with modified curves to simulate a related and sexy experience. The typographic palette is clean and relatively light — reversing out of pure logo color to the particular brand family member’s color. Boom.