Enterprise 2.0: Disruptive, Transformational or Too Risky?
It’s widely presumed that Enterprise 2.0 will disrupt some industries and those that fail to embrace the new wave will find themselves slipping further behind. But will this happen in the enterprise or will it simply transform the way we do business. Or, given the wild and wooly nature of Enterprise 2.0 tools, will fear and loathing rule the day? In this special event, we’ve pulled together some industry leaders to discuss what the future holds.
Hosted by Megan McKenzie, CEO, McKenzie Worldwide, this breakfast roundtable will involve the following participants:
• Moderator: Jonathan Yarmis, Research Director for Disruptive Technologies, AMR
• Daniel Kraft, President, RedDot (Open Text Web Solutions Group)
• J.B. Holston, CEO, Newsgator
• Tom Gonser, Founder and Vice President of Product Strategy, DocuSign
• Ludovic Fourrage, Group Program Manager, Microsoft
Event Details
Wednesday, June 11th
Westin Boston Waterfront Hotel
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Jonathan Yarmis
Research Director for Disruptive Technologies, AMR
Jonathan Yarmis has over 25 years of experience in the technology industry. At AMR Research, he is responsible for studying advanced, emerging, and disruptive technologies such as social networks, mobility, and location-based technologies.
Before AMR Research, Jonathan was the senior vice president of analyst relations at Hill & Knowlton, where he was responsible for providing strategic positioning and messaging support to clients such as HP, Yahoo, Motorola, Business Objects, QUALCOMM, Symantec, CA, Verisign, and Deloitte Consulting.
Prior to Hill & Knowlton, Jonathan worked as vice president of enterprise strategies at Waggener Edstrom Strategic Communications. Jonathan has also held various senior level positions at media and research companies including Gartner, Inc., where he spent 10 years as an industry analyst.
Jonathan received his BA from Hamilton College
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Daniel Kraft
President, RedDot Web Solutions Group, Open Text Corporation
As president of the Web Solutions Group, Daniel Kraft manages the RedDot business for Open Text. Under Kraft's leadership, RedDot has grown as the leading WCM in the marketplace and evolved from an independent software organization to a successful component of Open Text's ECM portfolio.
Before RedDot, Daniel was associate director at Commerzbank Securities where he led all investment banking activities for Commerzbank Securities in the software market focused on US-EU transactions. He has also held positions with Mummert Consulting, where he was responsible for strategic market development, Commerzbank AG, where he drove the implementation of a business intelligence infrastructure, and at Robert Bosch, and ITT Automotive Europe.
He holds an advanced degree from the University of Applied Sciences.
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J.B. Holston
CEO and President, Newsgator
Holston has run a wide range of technology and media enterprises over the last two decades. As President of Ziff Davis International, Holston managed Ziff Davis' operations across more than 100 countries, and launched Yahoo! Europe. He was part of the senior management team that led the successful LBO of ZD by Forstmann, Little, and subsequent sale to Softbank. Since selling his last technology start-up, Holston has helped create a wide range of for-profit and not-for-profit entities, including Media-x at Stanford, among several others.
After receiving a BA in creative writing from Stanford in 1979, he taught English at Phillips Academy, worked as a consultant for the Boston Consulting Group in Boston, studied and wrote in Paris, France, then worked in strategic planning for NBC and RCA. J.B. received his MBA from Stanford in 1986, then worked on Jack Welch's staff at GE before moving back to NBC, where for five years he was responsible for strategic planning and NBC's international operations.

Ludovic Fourrage
Group Program Manager, Microsoft
Ludovic Fourrage is the Group Program Manager for Microsoft Academy. Since 2006 he has pioneered the use of Web 2.0 technologies to bring learning and knowledge sharing inside Microsoft to new levels. In 2007 he launched the first enterprise-class podcasting platform called Academy Mobile to more than 30,000 Microsoft employees. Later in February 2007 Ludo shared his vision for the Liberal Enterprise with John Havens, author of Tactical Transparency. He has been identified by the community as one of the top Enterprise 2.0 influencers.
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Tom Gonser
Founder & Vice President of Product Strategy, DocuSign
Tom Gonser is a founder of DocuSign and is responsible for strategic product management activities.
Tom is a seasoned technology executive who has built world-class companies and products, with proven experience in wireless data communications, web-based transaction management, and mortgage and banking technology.
Prior to starting DocuSign, Tom was founder and CEO of NetUPDATE, a leading online transaction management system for the financial services industry. NetUPDATE handled millions of mortgage transactions yearly and developed a strong network including a strategic partnership with Fannie Mae. To accelerate growth, Tom lead the acquisition of three companies, including Byte Enterprises, one of the leading loan processing software vendors to the industry. NetUPDATE was recognized as one of the Pacific Northwest’s ‘Hot Companies’ in 2001, and was a finalist in Mortgage Technology Magazine’s Synergy Award in 2000.
Prior to NetUPDATE, Tom was Senior Vice President of Business Development at Point.com, the online commerce site for the wireless industry. At Point.com, he led large-scale portal relationships and developed strategic partnerships with companies such as AOL, C-NET, Ziff-Davis and many others, growing web traffic from a few thousand unique visits per month to over 700,000.
Prior to working with startup companies, Tom held senior management positions at AT&T Wireless Services and McCaw Cellular Wireless Data Division, where he developed the first national CDPD wireless data channel sales programs, and led strategic partnerships with industry leaders such as Oracle, IBM, Microsoft, Compaq and Toshiba. Earlier in his career, he spent six years with Apple Computer in business development, and held sales roles with the VAR and Education organizations.
Tom is a distinguished speaker and has spoken at numerous industry events over the years. He recently served as a keynote panelist on electronic signatures at the LOMA Technology Conference.
Tom earned a B.A. in Economics with an emphasis in Business Systems Analysis and Design from the University of Washington. He resides in Seattle, WA, home to DocuSign.
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